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ROLE PURPOSE
The Director of Fitness & Integrated Wellness is the senior leader of Stay Fit and the driving force behind a best-in-class fitness and integrated wellness experience. This is a leadership role, not a senior trainer role: the Director builds and develops the team, owns commercial performance, and guarantees a guest experience worthy of a luxury resort — elevating Stay Fit into a premium destination for performance and wellness. The successful candidate leads from the front: credible on the training floor, commanding in the boardroom, and relentless about guest outcomes.

WHAT BEST-IN-CLASS LOOKS LIKE
• Elevates rather than manages. Sets a standard of excellence and coaches the team toward it, rather than maintaining the status quo.
• Thinks like an owner. Connects every class, package, and hire to guest experience, retention, and revenue.
• Designs the whole journey. Integrates movement, recovery, nutrition, and lifestyle into a seamless guest experience across departments.
• Commands quiet luxury. Brings polished executive presence and cultural sensitivity to a discerning, international clientele.
• Is evidence-led and current. Grounds programming in exercise science and stays ahead of global trends — longevity, metabolic health, HYROX, recovery science, and data-driven training.

KEY AREAS OF RESPONSIBILITY

Strategic Leadership
• Own the standards, and annual plan for fitness and integrated wellness, and serve as the fitness authority on the resort leadership team.
• Translate the resort's wellness positioning into a distinctive portfolio of programs, packages, and signature experiences, benchmarking continuously against leading global wellness resorts.

Team Leadership & Talent Development
• Recruit, onboard, lead, and retain a high-performing team of trainers, coaches, and instructors.
• Set clear standards, goals, and KPIs; deliver regular coaching, structured performance reviews, and ongoing education on technique, service, and industry trends.
• Develop bench strength that delivers luxury standards without the Director present; manage rosters, scheduling, and time & labor in line with guest demand.

Guest Experience & Luxury Service
• Guarantee a consistently flawless, personalized guest journey, and personally manage VIP relationships with bespoke programs and retreat experiences.
• Establish and audit luxury service standards and guest feedback loops, while remaining hands-on with signature sessions that model the standard for the team.

Programming & Fitness Innovation
• Direct progressive, science-based programming spanning strength, conditioning, mobility, body recomposition, and injury prevention, plus a compelling group-class portfolio (HIIT, HYROX-style, strength circuits) for all levels.
• Lead the packaging and delivery of all-inclusive fitness, weight-loss, wellness-retreat, and body-transformation programs, with assessment and progress tracking so outcomes are demonstrable.
Integrated Wellness & Cross-Department Collaboration
• Partner with wellness, clinic, spa, and F&B teams to deliver seamless, holistic guest journeys rather than a standalone gym.
• Integrate recovery, sleep, stress management, and evidence-based nutrition and habit coaching within scope of practice.

Commercial Performance & P&L
• Own the fitness P&L — revenue targets, PT and package sales, memberships, retention, and cost control — and set, forecast, and report monthly, quarterly, and annual objectives to ownership.
• Build packaging and upsell strategies that grow yield per guest while protecting the luxury positioning, using data to drive decisions.
Operations, Safety & Brand
• Uphold impeccable facility, equipment-safety, and maintenance standards, and own health, safety, risk, and duty-of-care protocols across all outlets.
• Champion the Stay Fit brand — content, social presence, signature events, and a vibrant guest community that drives loyalty and word-of-mouth.
REQUIRED QUALIFICATIONS
• Bachelor's degree in Exercise Science, Kinesiology, Sports Science, or a related field (or equivalent professional standing).
• Internationally recognized, current PT certification (e.g. NASM, ACSM, ACE, NSCA, REPs Level 3 or equivalent); advanced S&C credential (e.g. NSCA-CSCS) strongly preferred. Current CPR / AED / First Aid.
• Minimum 5+ years' professional experience in fitness and wellness, including at least 3 years leading and developing teams.
• Proven track record owning commercial targets — revenue, PT/package sales, and retention — in a service business.
• Ability to design and lead group fitness across multiple formats and build science-based individual programs; fluent, polished English with executive presence fit for a luxury resort.

PREFERRED QUALIFICATIONS
• Experience in a luxury resort, wellness retreat, premium hotel, or high-end studio serving VIP / high-net-worth clientele.
• Nutrition certification (e.g. Precision Nutrition, ISSA) and/or credentials in metabolic health, longevity, or lifestyle coaching.
• HYROX coaching experience or expertise in Pilates
• Experience packaging wellness, weight-loss, and body-transformation programs